Andy Dickinson escribió una lista interesante de tips para mejorar el uso de videos en los medios online, luego de analizar las experiencias de The Times, The Telegraph, el FT, The Guardian y The Independent:

1. Make video part or the article sell, not a related link.
2. Make sure the link from your video player to a related article is clear.
3. Make sure any accompanying text in your player clearly cues your video.
4. Embed your video in an article page.
5. Make your video poster frames work as images.
6. Make the embedded player as big as you can.
7. Keep pre-roll out of embedded video.
8. Get some variety in your ads.
9. Niche works.
10. Formats kill variety.
11. Feature formats kill long tail.

No se queden sólo con esta lista, ¡lean el artículo entero que está muy bueno!